There’s never been a better time to bring your diversification vision to life

During challenging times for traditional farming and with sustainability and de-carbonising high on the agenda, more and more UK entrepreneurial landowners are looking at alternative ways to generate extra revenue streams. Rural diversification company Appetite Me explores the benefits of setting up a farm shop and provides a guide to getting started.

Source: Farmers Guide

Out of the potential courses of action suggested by the NFU, diversification is one that over two thirds of UK farms have taken up, according to Defra, and over 90% of those claim their diversification has been financially successful.

During the next few years of transition from the Common Agricultural Policy, remaining direct farm payments can be used to invest in a diversification project so now is a good time to plan ahead, says rural diversification leader Appetite Me.

The benefits of diversification are many; future-proofing the business for succession, reducing social isolation, showcasing British produce through shops, hospitality and recreation, whilst reducing the carbon footprint and supporting rural economies through the creation of employment opportunities.

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